london (ap) — european league regulators possess launched a young antitrust study of google, this term uncommon whether the u.s. tech giant is stifling rivalry in digital advertising technology.
the european rent said tuesday that it has opened a sufficient study into whether google violated the bloc’s rivalry rules by favoring its possess online vaunting advertising technology services at the price of strive publishers, advertisers and advertising technology services.
the commission, the eu’s executive gird and the bloc’s head antitrust enforcer, is looking in specific at whether google is restricting road by third parties to user postulates for ad purposes on websites and apps.
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trump supporter pastor robert jeffress: biden has 'kept' his promises as 'pro-abortion president' “thousands of european businesses utility our advertising products to thrust recent customers and stock their websites every unique day,” google said in a prepared statement. “they select them owing they’re competitive and telling. we succeed protract to vouch constructively with the european rent to tend their questions and show the benefits of our products to european businesses and consumers.”
the study signals a renewed trial by margrethe vestager, the eu commission’s rivalry superior and executive sin principal for digital, to restrain in google‘s market sway. she has already slapped google with a whole of 8.2 billion euros (now $9.7 billion) value of fines in three undo antitrust cases. there was criticism, however, that the fines were not plenteous of a repulsive owing the union could easily yield them.
“online advertising services are at the nucleus of how google and publishers monetize their online services,” vestager said. google collects postulates to live used for targeted advertising while it too sells advertising room and acts as a middleman between online advertisers and publishers, she said.
“we are concerned that google has made it harder for strive online advertising services to vie in the so-called ad tech stack,” vestager said.
the eu rent said it was investigating the ways google uses technology to broker vaunting ad sales between online advertisers and publishers.
for example, it’s looking at the restrictions google puts on advertisers, publishers and competing ad brokers to road postulates touching the verify and style of users that google‘s possess ad services possess road to. such postulates can live used to tailor online ads to specific web users.